Thinking inside of the box

When SCB referee Si Humphrey-Kennett kindly agreed to talk to me I thought it only fair that I meet him on his own turf in Kent. Waiting patiently outside Specsavers I was a little disappointed when he left and walked straight past me. I hollered out, “You cannot be serious!” Perhaps not exactly a true … Read more

Classic Brands

What’s in a brand? Surely if you like something you simply buy it. Maybe so, but what makes you want to select it in the first place, and often remain loyal? According to research by Nielssen and Meijers in 2011, overt displays of high-end consumer consumption promote positive behaviour in social interactions. Field research showed … Read more