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The world according to Kirkey
Kirkeytalk.com has teamed up with Warner Bros. Discovery Sports to provide five pairs of tickets for the Monster Energy 2023 FIM British Speedway Grand Prix to be held at The Principality Stadium, Cardiff on Saturday 2nd September. To enter the competition simply message kirkeytalk.com via the contact tab above with the answer to the following … Read more
Live entertainment is unparalleled. By being there – for instance at a concert, sporting event, theatre or air show – you are part of the unfolding history. There is an explicit emotional link between you and the main event that can often have a magical and lasting effect. Seeing Queen at Wembley in 1986 and … Read more
The way we feel the day after an emotional high is usually in direct contrast to the manner in which our passions pulsated just a few hours previously. Psychologist Dr Elizabeth Lombardo describes this phenomenon as a “happiness hangover,” asserting that our instinctive ambition to hit a target is rewarding, a natural high, an adrenalin … Read more
The word “promotion” is defined as an attempt to make a product or event popular or successful, especially by advertising. I’ve met many speedway promoters and their remit would appear to be much wider, albeit this principal business outcome reigns supreme – getting folk through the turnstiles on a regular basis and encouraging them to … Read more
Allegedly, when asked “How do you become a millionaire?” Sir John Madejski – the former chair of Reading Football club – replied, “Start off with five million and buy a football club.” Speedway may be in a different financial league to most upper tier football clubs, but nonetheless certain parallels can be drawn in terms … Read more
Two hunters are out in the woods when one of them collapses. He doesn’t seem to be breathing and his eyes are glazed. The other guy whips out his phone and calls the emergency services. He gasps, “My friend is dead! What can I do?” The operator says, “Calm down. I can help. First, let’s … Read more
The late, great, footballer, Jimmy Greaves, is credited with coining the phrase – “It’s a funny old game!” The same can be said about speedway as club fortunes can often experience glory one season, then gloom the next. Peterborough fans will testify to that in recent years. With the often unpredictable nature of rider averages, … Read more
Typically, a speedway rider has a choice of two primary modes of headgear: the skid lid and the customary sponsor’s baseball cap. But what if – metaphorically speaking – the choice is far wider; where influence, interest and inspiration provide a greater variety of choice. There was only one way to solve this riddle — … Read more
The philosophy of identity has been the subject of unceasing debate since the origin of humankind. If you are so minded, you can read the classical scholarly accounts, including the marathon poem ‘The Odyssey,’ understood to have been penned by Homer around the eighth century BC, which, amongst other things, connects with the notion of … Read more
Does speedway really deliver the full customer experience? In terms of the on-track action, spectators are treated to around 15 minutes of full-blooded, adrenalin-charged entertainment. But what of the remainder of the spectacle, and how better can promoters exploit the lulls in between the action to ensure that additional revenue streams are maximised and that … Read more