Classic Brands

What’s in a brand? Surely if you like something you simply buy it. Maybe so, but what makes you want to select it in the first place, and often remain loyal? According to research by Nielssen and Meijers in 2011, overt displays of high-end consumer consumption promote positive behaviour in social interactions. Field research showed … Read more

The price of freedom? £20

Not a King’s ransom by any stretch of the imagination but freedom nonetheless! Today I bought my ticket for Kent Kings versus Leicester Lions at Central Park Stadium, Sittingbourne, Kent next Tuesday (18th May), the opening Championship fixture. After what seems like an eternity, my normality will be celebrated with the breeze in my eyebrows, … Read more

Run, sweat and cheers: How parkruns conquered my fear of keep fit

I loathe running. At secondary school, the cross-country run was a fucker and I usually brought up the rear crossing the line well after the athletic kids were showered and probably on their way home. In the early 1970’s designer gear comprised of plimsoles and a standard white top and blue shorts. Think of the … Read more